The REACCH project is taking an unprecedented, coordinated and integrated approach to supporting NW cereal production. Although our research, education and extension efforts address topics ranging from nitrogen use efficiency to insect pest management, all is done in the context of the whole production system. In this respect the project aligns with the integrating approach that farmers use to manage their operations. The project will end in 2016, but its influence will continue over the time scales relevant to long term sustainability of agriculture in our region.